Incremental actions for transformative outcomes?
Exploring Fast-Moving Consumer Goods (FMCG) brand owner strategies for a sustainable plastics economy Authors: Pyry Päivölä & Jaakko Siltaloppi (Aalto) Today, approximately 25% of all plastics produced are used in packaging, which amounts to a nearly 100 million tonnes annually. The majority of plastics packaging is used in the fast moving consumer goods (FMCG) industry. …
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